Member organizations increasingly go for a personal and individual approach when it comes to their target group. That’s what your members are expecting too. They’re looking for a combination of connection and support, of products and services. A complete package that’s fully focused on their individual desires, needs, and expectations. As an association, you also want to be well organized. You want to be able to work fast, flexibly, and efficiently, as well as to manage your organization optimally. You want to be able to attract and manage members. This requires optimal integration of processes, people, and data. Stb’s complete software solution specifically developed by and for associations is called Stb Associations.
Stb Associations is built around a Customer Relationship Management (CRM) system. All your office employees within the various departments are supported by Stb Associations. Whether it’s about your relationship and member management, organizing your events and meetings, your marketing and communication activities, providing courses and trainings, your helpdesk or financial management – all functionalities are brought together into one complete solution.
Stb Associations also offers countless possibilities of interaction with and among your members, focusing on the online environment. It facilitates setting up your website and gives you extensive possibilities to support member self-service, while also making online cooperation possible. With Stb Associations, you’ve got clever standard solutions to fully integrate your online environment with what’s going on at your association’s office. The centralized system provides a 360-degree view of all your relationships. You’re constantly able to put your members front and center and to optimize both your organizational processes and your services.
The CRM and the integrated member management module store all relationship data in detail. Because your members can view and edit their personal information, this will always stay up-to-date and you can manage member profiles quickly and easily. It forms the basis for actions such as collecting the membership and subscription fees, as well as for personal communication.
Stb Associations offers highest-level content management, thus bringing significant added value to your marketing and communication. Thanks to extensive segmentation options, the core of your data is a rock-solid base for selecting target groups and personal communication. You enjoy standard integration with MailPlus for professional email marketing. Your members receive relevant information at the right time, because segmenting is so utterly simple using the CRM system.
Stb Associations gives everyone insight into relevant data. These days, users expect to have direct access to the information they need. This doesn’t just lighten your back-office workload, it also provides room for personal service. Think, for example, of an interactive platform that you can manage yourself using a Content Management System (CMS), offering your members all kinds of services. A webshop, a forum for sharing knowledge, polls, surveys, evaluations, and news (via RSS feeds, for instance). All this would be tailored to each member’s interests.
The Internet is an essential source of information for your (potential) contacts. Your website is often the first place where people look for information. Seamless integration between your website and your CRM system is therefore instrumental. Stb can provide support at all stages: from the design to the implementation of your website and the integration with your back-end system.
One benefit of training programs and courses is that they help develop your members’ professional knowledge. This too can be automated using a special Stb Members module. Logistical and administrative processing, paired with modern, interactive work formats, such as integration with an e-learning environment. Other examples? Flexible invoicing, linking with PE-online, personal messaging, and quick information exchange.
Among other ways, you bring your members together by organizing meetings, conferences, and events. The organization and communication work involved can be largely automated while still remaining personal. You can set up workshops and parallel sessions. Flexible invoicing is also possible – for instance, if non-members are charged a different fee than members. And there are lots of other possibilities and options, such as setting up the conference app, which helps your conference participants get to know your association and stay informed concerning the conference content. Or the registration app, which takes care of participant registration and lets you see in your CRM system who was present at the conference.
An interactive helpdesk enables you to provide even better services to your members. Thanks to the integration with the web front-end, there’s no need for any additional login. Members can ask questions and view answers online. Questions, comments, and possible complaints are registered and automatically sent to the relevant department, while the back-office gets insight into the follow-up progress. Reports based on this data can be used to improve your services.
Stb Associations provides a software solution that starts right at the heart of your organization. This can be expanded with sectoral focus modules, but also supports integration with existing, already established software tools. For example, Stb Associations has a standard link with financial administration (e.g. Exact, Afas, Accountview, Twinfield), as well as with Microsoft Office (Word, Excel, Outlook). You can also easily integrate our system with third-party systems using our standard power board (API). Think, for example, of the integration with PE-Online or specific external registers that you, as an association, want to connect to.
This way, Stb Members can be expanded very flexibly, while keeping the data up to date. Stb remains fully in charge of the organization of your data, so you have a single point of contact for the entire package.