We are proud to present one of our new clients: Foundation for Natural Leadership (FNL). The foundation is committed to natural leadership within organizations and in society. They do this by taking small groups of people on (leadership) trails around the African bush, among other places. The number of members is growing fast. In close cooperation, Stb helps the foundation to further raise its level of professionalism. The goal: maintaining a personal connection with important partners. An interview with Charlotte van den Akker (facilitator and member of the board):
“At this point, there are already 700 people in the FNL community. We expect to reach 2500 members within the next four years. Our community is growing fast. That’s why, as a foundation, we’ve felt the need to increase our level of professionalism. At the same time, it’s important to us that we maintain a personal connection with our members.”
The Foundation for Natural Leadership consists of five board members and a group of facilitators. These are all former participants that attended our facilitator training after having been on a trip with us. There are around twenty trips per year, organized by our facilitators. They form their own group. So people register directly, either through them or through our new website or our former participants.
Since November, we’ve switched to Stb’s Associations system. Our back-office used to be entirely managed by our secretariat. By switching to Stb’s system, we took a first professionalization step by digitizing everything. This gives us a lot of insight into our member administration. We now know exactly who is going with us on a trip, where to, and with which facilitator.
But there’s a lot more to it than that. Stb’s software makes sure we can approach our partners in an increasingly targeted way. We can make groups and approach people very specifically. This way, we can map out when exactly we want to be in touch with our members, as well as how we can support them to be in touch with one another. Not just while making preparations for a trip, but definitely afterwards too. It is really important for our participants to be able to come into contact with each other. To be able to share experiences with others who understand what an impact such a trip can have on your (working) life.
We’re still experimenting a little and, most of all, we’re carefully considering how we can support our community. We’re never going to do cold sales. Ultimately, it’s everyone’s very personal choice to join us on a trip. Strong marketing actions don’t fit with that. They just make people set off with the wrong intention. We do want to educate and inspire people with our activities. And we’ve found enormous help in Stb’s software.
Our next step is to support our community in activities they want to organize themselves. For example, one group has been in Kenya and they want to take action for the benefit of the local community. Our question at this point is: how can we help our members in this endeavor? And how do we go about it? We really enjoy being able to discuss it with David Slager, our Stb project manager.
“What’s nice about Stb is that the software and the people themselves are less focused on just hard selling processes. Stb puts the connection with partners centrally, rather than selling. That’s one of the most important starting points for us too. We believe you can best use your potential by being connected (with yourself, with nature, and with each other).”