ActionAid is a global federation that works for a world free from poverty and injustice. They strongly believe that everyone deserves to enjoy a life of dignity. ActionAid fights the structural causes of poverty and inequality and is committed to a fair world with equal opportunities for all. Their strategy is to build international momentum for social, economic and environmental justice, focussing on women’s rights in particular. ActionAid works with more than 2,000 local organizations worldwide and is therefore active in more than 100 alliances and networks.
Just like many other charity organizations, ActionAid is mainly supported by government grants and about one third of their income comes from their loyal donors. The organization thus wants to maintain a strong relationship with their current donors, and recruit new ones as well. That’s why ActionAid chose the software of Stb Charity from Eudonet Stb.
With the Stb Charity software, ActionAid can fully realize their ambition: Stb Charity enables the organization to communicate with each individual (potential) donor in the right way and through the right channel. What’s more, the software provides clear insight into which campaigns led to which donations. Furthermore, marketing automation and clever segmentation ensure that ActionAid can respond intelligently to the obtained data, whereas the donors are always provided with the information that is relevant to them.
Curious about what Eudonet Stb can offer your charity organization? Take a look at our Stb Charity page or contact us!